I hadn’t stopped into Banana Republic in a while, but they had 50% off on Black Friday and I picked up a few sweaters- including this one!
Banana Republic went through a bit of an identity crisis last year after Marissa Webb was named BR’s creative director. Marissa Webb, if you’re not familiar, is well-known for her designs for J.Crew, as well as having her own eponymous womenswear line. She introduced trendier pieces to BR, a store which normally leans towards conservative, tailored styles. Store sales plummeted as soon as the new, trendier Banana Republic came into fruition and, after a few poor sales reports, Webb was asked to step into another role and the old BR started to return, albeit slowly! I was one of the few who liked the “trendier” BR, as I had always associated the brand with more formal office wear attire and not a place I needed to shop. However, since adding more color back into their styles and going back to their traditional tailoring, sales have started improving! Their loyal customer base is clearly pleased 🙂
I think the current BR is a nice mix of classic styles with a bit of fun to them- which is why this pom pom sweater made me so happy! If you want to read more about the Banana Republic fiasco, you can check out this article here!
— SHOP THE POST —